If you've read Eric Reis's book Lean Startup, then you know what we mean by lean principles. If you're a startup company or launching a new product or service, and haven't read Lean Startup, you should!
Essentially, what Lean means is that our approach is almost always to start small, learn from your customer, and continually improve your product over time. This comes after years of seeing entrepreneurs invest huge amounts of time and money launching the ’perfect’ product, only to see it fail because they had not listend to their customers.
We have seen this approach work because it move a business to profitability faster, easier and with much less wasted time and money. Interested in learning more about our Lean approach?